Vans will launch a collection inspired by the art of Vincent Van Gogh

 




Art now becomes fashion. The clothing and tennis brand Vans fused the best of art in its new collection inspired by the work of the Dutch artist Vincent Van Gogh, one of the great representatives of post-impressionism and whose paintings have been immortalized by becoming icons of popular culture.

In life, the artist created more than 2 thousand works, from paintings to his famous self-portraits, which to this day are admired by art critics and a large number of enthusiasts of Van Gogh's legacy. Recall that most of his work is collected in the museum of the same name in the city of Amsterdam, where it was recently announced that the artist's work can be viewed online, since it is mostly digitized.


But the museum went a step further and wants everyone to have a bit of their art in daily life, so he collaborated with Vans to create an edition where Van Gogh's art can, from now on, dress from head to toe.

Caps, jackets, t-shirts and, of course, tennis, include prints of the most representative paintings by Van Gogh, from almond cherry trees to their famous sunflowers, always with details that make the collection more interesting, including subtle brushstrokes in the texture of tennis, for example, as if it were a work of art. Each of them also includes an information card with the history of painting.


Vans x Van Gogh Museum collection will be available from August 3 through the company's website A part of the cost of the product will be used for the conservation of the works exhibited in the Amsterdam museum.


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